IntroductionCross-border e-commerce (CBEC) consumers come from different countries; thus. cultural differences may affect their evaluations and perceptions of service quality. This paper follows Hofstede’s framework as a theoretical anchor to explore how to use online consumer reviews that reflect cultural differences to improve the service quality of CBEC. MethodsFirst. https://ashleyshomestores.shop/product-category/3-piece-queen-bookcase-bed/