The paper analyzes media word creation in the context of its risk potential. On the basis of the modern socio-political press materials the author shows that unmotivated use of expressive neologisms can negatively affect the communication process and reduce its effectiveness: word-building neologisms can complicate the perception of a media text. distort the meaning of the information... https://www.countryscenesaddleryandpetsuppliers.shop/product-category/gift-ware/